IDG Custom

Macworld/iWorld tradeshow We ran multiple types of productions from the final Macworld/iWorld tradeshow (formerly Macworld Expo). I assigned one shooting team to create quick-take videos with the Macworld editorial team. Another team made quick highlight edits from stage presentations. A final team created several custom videos to promote the tradeshow itself. I oversaw everything and stepped in wherever we were short staffed.
Neustar pre-roll series In one of the many custom productions I led at IDG, Neustar wanted us to create a series of pre-rolls loosely based on a campaign they were running. I created the concepts, wrote, produced, and directed four punchy spots.
Founder profiles: Rocketspace As part of a custom series for Dell, we profiled several tech companies and CEOs. Dell was fairly hands-off, so it was up to us to draw out these innovators' stories and advice for other entrepreneurs. I produced and directed this series, including field production and running interviews.
Founder profiles: Zoom As part of a custom series for Dell, we profiled several tech companies and CEOs. Dell was fairly hands-off, so it was up to us to draw out these innovators' stories and advice for other entrepreneurs. I produced and directed this series, including field production and running interviews.
IDG.tv Launch Sometimes a project needs a big-budget look on a tight timeframe. Only four weeks ahead of its launch, we took on this project to introduce IDG.tv. I led pre-production and post, since I was on-location with another video when this had to shoot. I created the concept, script, and storyboard; and I post-produced to bring it all together.
Neustar Introduction One of the challenges in client-driven content is to keep it interesting and not get mired in marketing points. Instead of scripting rigidly, I like to interview executives to keep them extemporaneous, while still listening closely to what will work in the edit. I produced and directed all stages of this series of videos, including a week of on-location shooting.
Components for Great Mobile Gaming Custom clients often need original animation. I produce fun segments in a range of styles, using a network of illustrators. In this example for Qualcomm, I produced and directed all stages of work.
TechHive Launch Video To launch TechHive, I produced and directed this piece written by our marketing team. They needed a quick introduction and used this as a pre-roll ad. Note that I also produced and directed the opening and closing bumper, one of the animations used in ongoing TechHive videos.
IDG Editorial Brand Introduction I produced and directed all aspects of this IDG video, introducing the company's many editorial brands. We used an interview style to keep it conversational. B-roll was shot directly for this segment and also pulled from IDG publications around the world.
IDG Creative Lab Launch Just a few weeks ahead of its launch, a new IDG custom group asked us to create an introductory video to tout its value. I interviewed the group's leader from off-camera, drawing out his key points in concise phrases. I also produced and directed through all stages of production. Finally, I produced all of the original videos and location shoots from which we pulled b-roll.
Intel Ultrabook Series Intel wanted a series of videos that introduced new laptop features, aligned with different kinds of buyers. In this segment, we show how several Ultrabooks have features suited towards content creators. We shot on-location over a week for the full series. I produced and directed in all stages of production.
Easy Update Animation GFI wanted to educate its audience about how most PC attacks happen through out-of-date software. We created this original animation that highlighted research facts to show that PC users aren't as protected as they think. I produced and directed over the full production.